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Ausganica’s Non-Toxic Ethos Is Australian Beauty At Its Finest

Ausganica’s Non-Toxic Ethos Is Australian Beauty At Its Finest

Elle Magazine recently declared that “A-beauty is taking over the K-beauty skincare hype,” and we at Ausganica couldn’t agree more. A-beauty stands for Australian beauty, which refers to a beauty ethos that’s non-toxic and organic, and it’s inspired by Australia’s vast landscapes, and the nature-based lifestyle of the Australian people. Compared to the more well-known K-beauty from Korea—which can get nuanced and complicated— Australian beauty is about harnessing the power of simplicity. The hashtag #abeauty is a relatively new idea, but Ausganica has always been about an Australian beauty ethos. It is who we are. Formed in Australia in 1997, Ausganica’s name actually...

Why Rose Beauty? Ausganica's Founder Explains Why Rose Is So Effective

Why Rose Beauty? Ausganica's Founder Explains Why Rose Is So Effective

Many people ask our founder and formulation chemist Moreen Liao why she uses rose oil so liberally in her collections, and also why rose is so good for the skin. Below is her answer: We use a lot of rose oil because it contains by far the most comprehensive constituents from all the extracts that you can get from the natural realm. And we all know that we cannot formulate anything better than nature. So rose itself has an abundance of ingredients and nutrition that no formulation chemist can match. It includes the scent, the feel, and the energy it can...

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