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Ausganica’s Non-Toxic Ethos Is Australian Beauty At Its Finest

Ausganica’s Non-Toxic Ethos Is Australian Beauty At Its Finest

Elle Magazine recently declared that “A-beauty is taking over the K-beauty skincare hype,” and we at Ausganica couldn’t agree more. A-beauty stands for Australian beauty, which refers to a beauty ethos that’s non-toxic and organic, and it’s inspired by Australia’s vast landscapes, and the nature-based lifestyle of the Australian people. Compared to the more well-known K-beauty from Korea—which can get nuanced and complicated— Australian beauty is about harnessing the power of simplicity. The hashtag #abeauty is a relatively new idea, but Ausganica has always been about an Australian beauty ethos. It is who we are. Formed in Australia in 1997, Ausganica’s name actually...

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